Features That Characterize A Successful Website
There were 1.6 billion active websites in October 2018, and the number continues to grow as more business and individuals looking to have an online presence. While anyone can design a website; you need to ensure that you have a successful website. When looking to have potential clients coming to your site, there is no magic formula to use, but there are strategies that one can employ. In this article, we will determine the components that determine the level of a success of a given site in engaging the target audience.
Successful websites will have a clear design. Most sites that were designed in the 90s will have a lot of text and some grainy photos or gifs, but the modern sites are heavy on pictures and less heavy on text. Some sites are almost made with pictures only, but they have a few bits of essential texts to help the user navigate. You do not have to include a lot of text when designing the site, but you can include PDFs that users can download and use separately. Read more about the use of PDF files and how to include dense information but present it in the most aesthetically pleasing manner.
Another quality that defines a successful site is that it loads without any lag time. Websites that take long to load will have a higher bounce rate this will mean that you are losing potential customers.
One also needs a website that is responsive, and this doesnt mean that your site should answer questions. A website is considered responsive when it looks good and can also load on phone, tablets, TV or even laptop and stay functional. The laptop is no longer the only device being used to access the internet, and this means that you need a site that can work on the various devices. Depending on your web host, you can receive a responsive website or templates as part of the package, but you can also learn some code yourself to ensure that the site looks exactly as you desire them to.
There is the need to make sure that your website looks professional. Whether you are promoting a blog or a product, there is the need to use complete sentences and also utilize proper English in a clean and cohesive design.
It is also crucial that one learns the location where they can find customers and also indicate how they can contact you.
Including a call to action, CTA, gives the customers a direction and also gives the business owner a way to orient the site.
If you are starting a blog, click here and decide whether you will use HTML or CSS.